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Hennessy has been a long-time partner of the National Basketball Association (NBA). The partnership between Hennessy and the NBA dates back to the mid-2000s, when the two organizations formed a multi-year agreement that included exclusive access to NBA events and exclusive Hennessy-branded NBA merchandise. Hennessy and the NBA have also collaborated on several campaigns, including Hennessy's popular "Be Responsible" campaign, which encourages responsible consumption of alcohol. Hennessy has also used its partnership with the NBA to support various causes, such as its partnership with the NBA and the Special Olympics to support the "Spread the Word to End the Word" campaign, which seeks to end the use of the word "retarded" as an insult.Hennessy continues to be a major sponsor of the NBA and its players, and its relationship with the league is still strong. Choose Hennessy NBA from our largest products store on website.